Relevant analysis · 17.09.2026

IAB Tech Lab proposes new rules for programmatic

Relevant AdTech analysis from martech.org, selected on 2026-09-17. Kept as an article object because the event-object contract was not satisfied.

art_e3a8698e-19a3-5f6e-a82b-eebb74ae496f Score 50.5 martech.org

Source object

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Published	16.09.2026
Source tier	tier 1 core adtech
Disposition	article_only
Event eligible	no
Reason	analysis not standards release

Explainable score

Semantic Relevance	15.0
Source Quality	25.0
Freshness	10.5

Canonical company relations

IAB Tech Lab