Adtech Intelligence MCP

11 Tools · 11 Questions You Can Answer

Five standard tools for factual lookups. Five intelligence tools for the insights nobody else computes. Plus cross-vertical routing. Each tool returns structured JSON ready for your agent.

▸ STANDARD TOOLS — Factual lookups — brief, search, clusters, segment pulse, entity profiles.

01 adtech_daily_brief

Complete daily intelligence brief as structured JSON. 435 articles from the last 24 hours compressed to signal: top clusters, 12-segment pulse, deal tracker, regulatory watch, privacy signal tracker, walled-garden vs open-web ratio. Everything in one call.

adtech_daily_brief(
date="2026-04-24",
sections=["headline","clusters","deals","regulatory"],
api_key="your-key"
)
→ headline, executive_summary
→ top_clusters[], segment_radar[]
→ deal_tracker[], regulatory_watch[]
→ privacy_signals[], walled_garden_ratio

→"What's happening in adtech today — give me the complete intelligence brief"

→"Summarize the adtech brief from April 22 — only the deals and regulatory sections"

→"Pull today's walled garden vs open web ratio — how does it compare to last week?"

02 adtech_search

Full-text search across the adtech corpus — 2,220 articles across 63 sources. Optionally filter by segment (12 options) or event_type (12 options). Returns hit metadata incl. deal value, regulator, affected signal if extracted.

adtech_search(
query="cookies deprecation",
days=90,
segment="walled_garden",
event_type="regulatory_enforcement",
limit=20,
api_key="your-key"
)
→ hits with deal_value_usd
→ filtered by segment + event
→ source_domain + source_tier

→"Find all coverage of Chrome's Privacy Sandbox from the last 30 days"

→"Search for MAID deprecation stories — only Identity segment, only regulatory events"

→"Which articles mention The Trade Desk and UID2 together in the last quarter?"

03 adtech_top_clusters

Top clusters for a specific day, ranked by top_score. Deduplicated stories — same event reported across multiple sources gets one cluster. Filterable by segment and event_type. 463 clusters today, 463 in the last 7 days.

adtech_top_clusters(
date="2026-04-24",
n=10,
min_score=0.7,
segment="retail_media",
api_key="your-key"
)
→ 10 clusters ranked by top_score
→ representative article + source
→ burst_score + article_count per cluster

→"What are the top 5 adtech stories today — the ones being reported everywhere"

→"Show me Product Launch clusters from this week scored above 0.8"

→"Find CTV clusters where the representative article is from a Tier-1 source"

04 adtech_segment_radar

Real-time pulse across all 13 active adtech segments. Per segment: article count, cluster count, deal volume USD, top event types, top companies. Currently hottest: Walled Garden with 33 clusters. Use this to spot where capital and attention are flowing.

adtech_segment_radar(
segment="ctv",
days=30,
api_key="your-key"
)
→ cluster_count, article_count
→ deal_volume_usd total
→ top_event_types[] + top_companies[]

→"Which adtech segment is generating the most activity right now?"

→"Compare Retail Media vs Walled Garden activity over 30 days — where's the capital flowing?"

→"Show me CDP segment pulse — who are the top companies and which event types dominate?"

05 adtech_entity_intel

Deep profile of a single adtech company. 219 companies tracked across 6 regions. Returns metadata (segment, HQ region), activity metrics (cluster appearances, total mentions), event breakdown, deal volume in window, and recent representative events with URLs.

adtech_entity_intel(
entity_name="The Trade Desk",
days=90,
api_key="your-key"
)
→ company metadata + segment
→ cluster_count + total_mentions
→ event_breakdown + deal_volume_usd
→ recent_events[] with URLs

→"Profile Google — all recent activity with full event breakdown"

→"Give me the complete intelligence file on Criteo — what have they been up to?"

→"Show me IAB Tech Lab's activity over the last quarter — standards releases, partnerships, everything"

▸ INTELLIGENCE TOOLS — Relational insight — entity graphs, power shifts, deal flow, regulatory & privacy signals.

06 adtech_entity_graph

Relational graph from cluster_entities — which companies show up alongside the subject in clusters. Not LLM-inferred relationships: real co-mention graph traversal over the full database. No other adtech source builds this graph. Returns hub entity, edges (co-mentions with joint cluster count), and event timeline.

adtech_entity_graph(
entity_name="Google",
days=30,
max_edges=20,
api_key="your-key"
)
→ hub: Google (walled_garden/us)
→ edges[] with joint_cluster_count
→ timeline[] representative events

→"Map Google's co-mention network over the last 30 days — which companies keep appearing alongside them?"

→"Show me all companies that have been reported together with Meta in the last 60 days, ranked by joint frequency"

→"Build the entity graph for WPP — what's their real-world partnership network look like?"

07 adtech_power_shift

Who's rising, who's falling. Compares activity (primary-entity cluster appearances) in the current N-day window vs. the previous N-day window. Winners = delta > 0, Losers = delta < 0. Optionally filter by region (6 tracked: us, eu, uk, dach, apac, global). Unique insight no other source publishes.

adtech_power_shift(
region="us",
days=30,
top_n=20,
api_key="your-key"
)
→ winners[] with delta > 0
→ losers[] with delta < 0
→ current_window vs previous_window

→"Who are the rising US adtech companies this month — which firms got significantly more coverage vs. last month?"

→"Show me EU adtech losers over the last 60 days — who's falling out of the conversation?"

→"Compare APAC vs US power shift in the last 30 days — where is momentum building?"

08 adtech_deal_tracker

All M&A, funding, IPO, and contract activity — quantified in USD. $97.8M in identified deal value + $1.4B in contract value tracked. Filter by event_type (acquisition/funding_round/ipo/contract_win), days, minimum deal size. VC-grade capital flow intelligence.

adtech_deal_tracker(
event_type="acquisition",
days=90,
min_value_usd=10_000_000,
limit=50,
api_key="your-key"
)
→ deal_count + total_volume_usd
→ deals[] ranked by value_usd
→ deal_round + deal_investors

→"Show me every adtech acquisition above $10M in the last 90 days with dollar values"

→"Track all funding rounds in Retail Media or CDP — the last 6 months, all sizes"

→"What's the largest agency contract win this quarter — customer, company, and value?"

09 adtech_regulatory_watch

Enforcement monitor across 3 regulators tracked: FTC, DOJ, ICO, EDPB, Bundeskartellamt, CMA, European Commission. 6 regulatory actions captured. Each hit includes target company, action type (fine/injunction/consent_order/investigation/settlement), affected signal, and source URL. Critical for compliance-ops feeds.

adtech_regulatory_watch(
regulator="ftc",
days=180,
limit=50,
api_key="your-key"
)
→ actions[] with target company
→ enforcement_action + affected_signal
→ regulator_aggregate{} counts

→"Pull every FTC adtech enforcement action from the last 6 months with the target companies"

→"Show me all EU regulatory actions affecting third-party cookies"

→"Which regulators have been most active in adtech this year, and against whom?"

10 adtech_privacy_signal_flow

Propagation of privacy signals through the adtech narrative over time. 9 privacy signal events tracked across 5 signals: third-party cookies, mobile ad ID (MAID/IDFA), browser fingerprinting, hashed email (UID2/LiveRamp ATS), IP address. Returns time-series, most-implicated entities, and recent coverage. The deprecation-timeline layer no one else has.

adtech_privacy_signal_flow(
signal="third_party_cookies",
days=180,
api_key="your-key"
)
→ time_series[] daily counts
→ implicated_entities[] ranked
→ recent_coverage[] with URLs

→"How has third-party cookie coverage propagated over the last 6 months — who are the most implicated companies?"

→"Show me the Mobile Ad ID deprecation timeline — daily signal counts and top entities"

→"Build the fingerprinting narrative — who's been named, when, and by which sources?"

▸ SYSTEM TOOLS — Cross-vertical routing for chained intelligence workflows.

11 get_related_intelligence

Cross-vertical routing. Returns structured JSON pointing to related BrunoSan MCPs that enhance adtech analysis: AI News (creative AI in advertising), Finance (adtech IPOs + M&A), Regulatory (DSGVO/DSA/DMA/CPRA), Geopolitics (TikTok bans, US/China tech), Crypto (Web3 ads, privacy-preserving ad tech). No API key required. Use to chain intelligence across verticals.

get_related_intelligence()
→ current_vertical: "adtech"
→ mcp_url: adtech.mcp.brunosan.de/mcp
→ related[] with why + top_tools
→ platform_url

→"Which other BrunoSan MCPs should I connect for full adtech analysis?"

→"How does the adtech vertical connect to finance, regulatory, and AI news?"

→"Map the full BrunoSan intelligence stack for an adtech research workflow"

Adtech Intelligence
As an MCP Server

Why This Is Different

Real Co-Mention Graphs

Deal Values in USD

Enforcement Stream

Signal-Death Timeline

Winners vs Losers

No Hallucination

11 Tools · 11 Questions You Can Answer

Live Data Snapshot

Connect Adtech to Every Other Vertical

MCP Access

Adtech IntelligenceAs an MCP Server

Why This Is Different

Real Co-Mention Graphs

Deal Values in USD

Enforcement Stream

Signal-Death Timeline

Winners vs Losers

No Hallucination

11 Tools · 11 Questions You Can Answer

Live Data Snapshot

Connect Adtech to Every Other Vertical

MCP Access

Adtech Intelligence
As an MCP Server