Acquisition · verified event object
Advertisers can now execute direct deals and open-market buys through a fee-free path Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced an expansion of Direct Access, its flagship Supply Path Optimization (SPO) product that connects advertisers to premium CTV inventory through more direct and cost-efficient paths. The expansion is now live […]
| Event ID | evt_f9adb6d7-bf17-55e0-b400-59bc6717b857 |
|---|---|
| Cluster ID | cls_4b12ca24-a32d-5532-8709-160a4118aad7 |
| Event type | Acquisition |
| Status | announced |
| Primary company | Viant |
| Known monetary value | Not disclosed |
| Event Impact | 29.0 |
|---|---|
| Evidence Strength | 8.0 |
| Source Quality | 12.0 |
| Confidence | 7.5 |
| Freshness | 7.0 |
| Upstream Relevance | 3.7 |
OBJECT → STABLE ID → SOURCE → RELATION → TIMESTAMP
Every claim remains linked to the underlying reporting object.
“Advertisers can now execute direct deals and open-market buys through a fee-free path Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced an expansion of Direct Access, its flagship Supply Path Optimization (SPO) product that connects advertisers to premium CTV…”evd_6a8744c4-85a8-5738-92db-7833166186a5
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