Partnership · verified event object
Digital media now accounts for 60% of India's advertising market, with retail media, quick commerce, connected TV and AI emerging as key drivers of the next phase of growth, as consumers increasingly move across platforms during a single purchase journey, according to DCODE 2.0 – The Guide to Digital Marketing. The playbook, put together by DS Group in collaboration with WPP Media and MICA, estimates India's total advertising expenditure will rise from Rs 1.85 lakh crore (approx. $19 billion) in 2025 to around Rs 2 lakh crore (approx. $21 billion) in 2026. Digital advertising is expected to grow 11.1% in 2026, compared with 3.1% for television. Within digital, retail media now accounts for nearly 20% of ad spend, while quick commerce advertising is growing at around 50%. Connected TV advertising is projected to cross Rs 8,000 crore in 2026. But the bigger shift is not simply where consu…
| Event ID | evt_e9fa96ef-b75e-501a-b1a3-17b2714177ba |
|---|---|
| Cluster ID | cls_7f1a02c6-3547-56a6-8307-05ce517b9f5a |
| Event type | Partnership |
| Status | expected |
| Primary company | WPP Media |
| Contract value | 19000000000.0 USD |
| Event Impact | 20.0 |
|---|---|
| Evidence Strength | 8.8 |
| Source Quality | 8.2 |
| Confidence | 7.5 |
| Freshness | 4.0 |
| Upstream Relevance | 3.9 |
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“The playbook, put together by DS Group in collaboration with WPP Media and MICA, estimates India's total advertising expenditure will rise from Rs 1.85 lakh crore (approx.”evd_2f0ccc69-18b7-5b54-9104-95a9ef61185e
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