Partnership · verified event object
King, the video game publisher behind the globally popular Candy Crush franchise, has appointed Havas Media Network UK as its global media agency of record (AOR) following a competitive agency review. The account was previously managed by OMD. Under the new partnership, Arena Media UK, Havas Media Network UK’s specialist gaming division, will oversee media […] The post Candy Crush Maker King Appoints Havas Media Network UK as Global Media AOR appeared first on Adtech Today .
| Event ID | evt_a89dc22a-da37-5331-b893-1bbb697a9653 |
|---|---|
| Cluster ID | cls_36c02472-0032-5868-9c33-118774f4957d |
| Event type | Partnership |
| Status | completed |
| Primary company | King |
| Known monetary value | Not disclosed |
| Event Impact | 20.0 |
|---|---|
| Evidence Strength | 8.0 |
| Source Quality | 15.0 |
| Confidence | 7.5 |
| Freshness | 10.0 |
| Upstream Relevance | 4.4 |
OBJECT → STABLE ID → SOURCE → RELATION → TIMESTAMP
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“Candy Crush Maker King Appoints Havas Media Network UK as Global Media AOR.”evd_ef02521c-0da5-5c67-a728-3377c0b4821e
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