Partnership · verified event object
UM, the media agency under Omnicom Media Group, has been appointed as the global media agency of record for Mark Anthony Brands International following a competitive global agency review. Under the new partnership, UM will oversee the company’s global media strategy, planning and buying, along with analytics, measurement, growth frameworks, cross-market governance and global-to-local media […] The post UM Secures Mark Anthony Brands International’s Global Media Mandate appeared first on Adtech Today .
| Event ID | evt_96308bd6-19ce-5640-a679-62c54871e34a |
|---|---|
| Cluster ID | cls_98280c92-5a9d-5c6c-8e48-7009e1d51577 |
| Event type | Partnership |
| Status | announced |
| Primary company | Omnicom Media |
| Known monetary value | Not disclosed |
| Event Impact | 20.0 |
|---|---|
| Evidence Strength | 8.0 |
| Source Quality | 15.0 |
| Confidence | 7.5 |
| Freshness | 7.0 |
| Upstream Relevance | 3.8 |
OBJECT → STABLE ID → SOURCE → RELATION → TIMESTAMP
Every claim remains linked to the underlying reporting object.
“UM, the media agency under Omnicom Media Group, has been appointed as the global media agency of record for Mark Anthony Brands International following a competitive global agency review.”evd_1aa52225-cb22-5735-b0e6-9785cc756a99
All reporting objects attached to this event.