Standards Release · verified event object

Operationalizing Agentic Audiences and AI-Driven Targeting

Overview of how Agentic Audiences and Vector Embeddings work and can be used today in OpenRTB The post Operationalizing Agentic Audiences and AI-Driven Targeting appeared first on IAB Tech Lab .

evt_8c9c9d66-1879-5f92-acd8-c06a7457a1fc 1 independent sources 1 evidence objects Confidence 50% Importance 52.4

Object contract

Event IDevt_8c9c9d66-1879-5f92-acd8-c06a7457a1fc
Cluster IDcls_e5cb2000-5cc0-52c9-8cee-8f28fc89ba0e
Event typeStandards Release
Statusannounced
Primary companyIAB Tech Lab
Known monetary valueNot disclosed
IAB Tech LabIAB

Explainable ranking

Event Impact12.0
Evidence Strength8.0
Source Quality15.0
Confidence7.5
Freshness7.0
Upstream Relevance2.9

OBJECT → STABLE ID → SOURCE → RELATION → TIMESTAMP

Evidence

Every claim remains linked to the underlying reporting object.

Cluster members

All reporting objects attached to this event.