Regulatory action · verified event object
The Federal Trade Commission sued Amazon on August 31 over its ad auction practices, alleging that the company has been quietly overcharging advertisers for more than seven years via a hidden “soft reserve price.” Basically, Amazon is being accused of placing secret minimum bids to inflate ad prices without advertisers being any the wiser. (Amazon […] The post What The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon appeared first on AdExchanger .
| Event ID | evt_7994fd33-cad8-5064-8ecc-9538b9a56d25 |
|---|---|
| Cluster ID | cls_0db45bce-87e9-5771-a9d8-5343ac47562a |
| Event type | Regulatory action |
| Status | announced |
| Primary company | Amazon |
| Known monetary value | Not disclosed |
| Event Impact | 30.0 |
|---|---|
| Evidence Strength | 8.0 |
| Source Quality | 15.0 |
| Confidence | 7.5 |
| Freshness | 7.0 |
| Upstream Relevance | 4.0 |
OBJECT → STABLE ID → SOURCE → RELATION → TIMESTAMP
Every claim remains linked to the underlying reporting object.
“The Federal Trade Commission sued Amazon on August 31 over its ad auction practices”evd_5559a4e3-cbac-55ae-9db4-8b13d180fa65
All reporting objects attached to this event.