Partnership · verified event object
Publicis Groupe has been appointed to manage adidas‘ media planning and buying operations in China, securing a mandate estimated to be worth $185 million in annual billings. The account was previously handled by EssenceMediacom, part of WPP. The appointment follows adidas’ recent global media review, during which the company reassessed its worldwide media partnerships. While […] The post Publicis Groupe Wins adidas China Media Account appeared first on Adtech Today .
| Event ID | evt_2fd62332-bff1-5ec8-81c5-c7c82a0d2d5a |
|---|---|
| Cluster ID | cls_ffd07a21-61e1-59ca-b168-670b7e6e26d6 |
| Event type | Partnership |
| Status | completed |
| Primary company | Publicis Groupe |
| Contract value | 185000000.0 USD |
| Event Impact | 20.0 |
|---|---|
| Evidence Strength | 8.8 |
| Source Quality | 15.0 |
| Confidence | 7.5 |
| Freshness | 7.0 |
| Upstream Relevance | 3.8 |
OBJECT → STABLE ID → SOURCE → RELATION → TIMESTAMP
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“Publicis Groupe Wins adidas China Media Account.”evd_9ab58fef-757c-5142-ab69-89b3cd004120
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