Acquisition · verified event object
div:has([data-free-thinking-preview-answer=true])+:is(.text-message,.relative:has(>.text-message))]:-mt-2 grow"> Stayfree has released a new digital film for Daughter’s Day as part of its #BetaStayfreeLeAana campaign, focusing on the role boys can play in making conversations around periods more open. Conceptualised by Team WPP, the film opens in an Indian neighbourhood, where a game of gully cricket is interrupted when a mother asks her son, Rohan, to buy Stayfree. His friends react with discomfort and tease him for openly discussing periods and sanitary napkins. The film then looks at how attitudes towards periods can be shaped at home. While Rohan's friends raise questions around common myths and taboos, he responds matter-of-factly, having grown up in a household where periods are discussed openly. The film ends with Rohan's friends asking a shopkeeper for a pack of Stayfree, after…
| Event ID | evt_0cdfd448-3bf0-5cb2-a140-dd4c17d076e3 |
|---|---|
| Cluster ID | cls_a8ce8e3f-fb9e-5188-b501-b1f7596115ee |
| Event type | Acquisition |
| Status | |
| Primary company | WPP |
| Known monetary value | Not disclosed |
| Event Impact | 29.0 |
|---|---|
| Evidence Strength | 8.0 |
| Source Quality | 8.2 |
| Confidence | 7.5 |
| Freshness | 7.0 |
| Upstream Relevance | 1.7 |
OBJECT → STABLE ID → SOURCE → RELATION → TIMESTAMP
Every claim remains linked to the underlying reporting object.
“Conceptualised by Team WPP, the film opens in an Indian neighbourhood, where a game of gully cricket is interrupted when a mother asks her son, Rohan, to buy Stayfree.”evd_61673d9d-0728-5543-979f-56832167f1ab
All reporting objects attached to this event.