Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels
Unity and Index Exchange announced a partnership to enable advertisers to target gamers across non-gaming channels like CTV, mobile, and the web. This collaboration aims to address the untapped omnichannel opportunity for reaching players beyond in-game apps.
What Happened
Unity and Index Exchange announced a partnership to enable advertisers to target gamers across non-gaming channels like CTV, mobile, and the web. This collaboration aims to address the untapped omnichannel opportunity for reaching players beyond in-game apps.
Key Facts
Companies In This Story
Entity Graph
Context & Trend
- Index Exchange appeared in 2 adtech clusters over the past 30 days.
- 1× partnership event featuring Index Exchange in the last 30 days.
- 1× regulatory action event featuring Index Exchange in the last 30 days.
- Across all adtech companies: 35 partnership events tracked in the last 30 days (view all).
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